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Trademark Trick Or Treat? The Elusive 13th Du Pont Factor
The U.S. The Trademark Office determines whether there is a likelihood of confusion between two trademarks at the examination level as well as the trial and appeal levels. Following the 1973 In re E. I. du Pont de Nemours & Company decision, the Trademark Office has used a multifactor test — nicknamed the “du Pont […]
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